A massive orchestration of media, live performances, and experiential design, The Sprite Corner took over the most iconic location in SoHo all summer long and kicked off a nationwide broadcast campaign.

We reimagined the classic New York bodega as an event hub featuring performances by Nas, Vince Staples, Ron Funches, Chantelle Winnie, Eddie Huang, Just Blaze, Swizz Beats, Wale, Michelle Buteau, and more.

We also partnered with Comedy Central, Mass Appeal, BET, Fader, and Vice to use the space as a production studio that pumped out hundreds of hours of digital content with nearly 1 Billion campaign impressions.

A massive orchestration of media, live performances, and experiential design, The Sprite Corner took over the most iconic location in SoHo all summer long and kicked off a nationwide broadcast campaign.

We reimagined the classic New York bodega as an event hub featuring performances by Nas, Vince Staples, Ron Funches, Chantelle Winnie, Eddie Huang, Just Blaze, Swizz Beats, Wale, Michelle Buteau, and more.

We also partnered with Comedy Central, Mass Appeal, BET, Fader, and Vice to use the space as a production studio that pumped out hundreds of hours of digital content with nearly 1 Billion campaign impressions.

A massive orchestration of media, live performances, and experiential design, The Sprite Corner took over the most iconic location in SoHo all summer long and kicked off a nationwide broadcast campaign.

We reimagined the classic New York bodega as an event hub featuring performances by Nas, Vince Staples, Ron Funches, Chantelle Winnie, Eddie Huang, Just Blaze, Swizz Beats, Wale, Michelle Buteau, and more.

We also partnered with Comedy Central, Mass Appeal, BET, Fader, and Vice to use the space as a production studio that pumped out hundreds of hours of digital content with nearly 1 Billion campaign impressions.

SPRITE

The Project

The project