![DIRECTED BY MARTIN DE THURAH](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1673565908979-N71X7J0E0K93XIVTRER6/image-asset.jpeg)
Mad World
UI/UX
Directed by Martin de Thurah
![](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1673565908979-N71X7J0E0K93XIVTRER6/image-asset.jpeg)
DIRECTED BY MARTIN DE THURAH
![Mike_Giepert_Wealthsimple_Mad_World_Super_Bowl_10.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1689442810401-S8NYIWS2E14MDFAEEJCW/Mike_Giepert_Wealthsimple_Mad_World_Super_Bowl_10.jpg)
![Mike_Giepert_Wealthsimple_Mad_World_Commercial_Still](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1674231825273-9WK75NEPYT5S3ILY24SH/Giepert_Wealthsimple_Mad_World_05.jpg)
Mike_Giepert_Wealthsimple_Mad_World_Commercial_Still
Still image from Wealthsimple’s Super Bowl Commercial Mad World, directed by Martin de Thurah and edited by Biff Butler.
![Giepert_Wealthsimple_Mad_World_01.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1674231817858-UPV0UH9QJUB3KDS629PR/Giepert_Wealthsimple_Mad_World_01.jpg)
![Giepert_Wealthsimple_Mad_World_03.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1674231823152-1LCFV3498QET9LBNVDTL/Giepert_Wealthsimple_Mad_World_03.jpg)
![Mike_Giepert_Wealthsimple_Mad_World_08.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1689438177149-MPXE9S63UKV0CONOX5U2/Mike_Giepert_Wealthsimple_Mad_World_08.jpg)
![Mike_Giepert_Wealthsimple_Mad_World_07.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1689438176880-AAW3ZXFCKFX6I476EJOB/Mike_Giepert_Wealthsimple_Mad_World_07.jpg)
![Giepert_Wealthsimple_Mad_World_06.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1674231826231-BOOCTDZGW03RZQ7SFSTN/Giepert_Wealthsimple_Mad_World_06.jpg)
![Giepert_Wealthsimple_Mad_World_04.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1674231824272-K2GQW6BEJW1E60KTK94H/Giepert_Wealthsimple_Mad_World_04.jpg)
![Giepert_Wealthsimple_Mad_World_02.jpg](https://images.squarespace-cdn.com/content/v1/52f278bce4b049d9fe1f72e7/1674231817945-HVV67Q7KUFERVIRBICA6/Giepert_Wealthsimple_Mad_World_02.jpg)
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Chief Creative Officer: Rudy Adler
Executive Creative Director: Mike Giepert
Copywriters: Julia Oh, Devin Friedman
Art Director: Mike Giepert
Producer: Greg Tharp
Director: Martin de Thurah
Production Company: Epoch Films
Director of Photography: Stéphane Fontaine
Editor: Biff Butler
Color: Fergus McCall
VFX: The Mill
Sound Design: Brian Emrich
Sound Mixing: Zac Fisher