Mike Giepert is a freelance creative Director - hybrid art director and copywriter - based in Los Angeles. HE WORKED alongside MANY TALENTED PEOPLE TO CREATE EVERYTHING YOU SEE here AS ECD, CD, AD, OR COPYWRITER.
When he's not busy blowing up classic cars in the desert, you can find him traveling the world taking photos.
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Creative Director Mike Giepert has an extensive record of brand transformation.
After majoring in Graphic Design at the University of Utah, followed by a postgraduate focus in Art Direction at the storied W+K 12 program, his professional career kicked off at Wieden+Kennedy Portland, where he spent a decade as Art Director and Creative Director over such iconic brands as Levi's, Sony, and Dodge.
He then joined Wealthsimple as Executive Creative Director, launching the company's in-house Creative Studio with founder Rudy Adler. From the early stage of just 30 employees, he was pivotal in developing one of Canada's most influential brands during the company's meteoric rise. In his seven years overseeing the brand, he elevated Wealthsimple's profile through award-winning national campaigns, multiple Top-10 App Store products, and a lasting visual design system.
In 2022, he began freelancing to get more hands-on with the creative process, working with clients like Coinbase and Apple from his homebase in Santa Monica. Throughout his career, he has garnered an extensive list of industry awards. His contributions and perspectives have been highlighted in numerous publications such as The New York Times and The Wall Street Journal. And he has shared his expertise as a speaker at events like SXSW and the Fast Company Innovation Festival.
Beyond professional life, his creative interests extend to traveling — having explored over 40 countries — photographing his diverse experiences worldwide. In 2023, he began focusing on his art practice, building an early body of work. He enjoys hosting guests at the property he designed in Palm Springs. And more than anything, he loves being Uncle Mike to three fantastic kids.
EXPERIENCE
2022 → 2023 | FREELANCE CREATIVE DIRECTOR, HYBRID ART DIRECTOR/COPYWRITER
2016 → 2022 | EXECUTIVE CREATIVE DIRECTOR, WEALTHSIMPLE
2006 → 2016 | CREATIVE DIRECTOR, WIEDEN+KENNEDY
2005 → 2006 | WIEDEN+KENNEDY 12
RECOGNITION & AWARDS
CANNES
CANNES TITANIUM INTEGRATED SILVER LION CAMPAIGN LEVI'S
CANNES TITANIUM INTEGRATED SILVER LION CAMPAIGN CORALINE
CANNES SILVER LION CYBER SONY BE MOVED WEBSITE
CANNES SILVER LION CORALINE WEBSITE
CANNES SILVER LION CYBER CORALINE INFLUENCER BOXES
CANNES SILVER LION CYBER CORALINE INTEGRATED CAMPAIGN
CANNES SILVER LION CYBER CORALINE BANNERS
CANNES SILVER INTEGRATED CORALINE
CANNES SILVER FILM CRAFT CINEMATOGRAPHY LEVI'S
CANNES SILVER FILM CRAFT SCRIPT LEVI'S
CANNES BRONZE FILM CRAFT DIRECTION LEVI'S
CANNES SHORTLIST FILM CRAFT EDITING LEVI'S
CANNES SHORTLIST FILM CRAFT BEST USE OF MUSIC LEVI'S
CANNES SHORTLIST BEST INTEGRATED CAMPAIGN DODGE
ONE SHOW
ONE SHOW GOLD FILMS / DOCUMENTARIES LEVI'S
ONE SHOW GOLD WEBSITES / CONSUMER GOODS
ONE SHOW INTERACTIVE GOLD INTEGRATED CAMPAIGN PARANORMAN
ONE SHOW INTERACTIVE GOLD WEBSITE PARANORMAN
ONE SHOW SILVER INTEGRATED BRANDING CAMPAIGN LEVI'S
ONE SHOW SILVER INTEGRATED CAMPAIGN CORALINE
ONE SHOW SILVER CYBER INTEGRATED CAMPAIGN CORALINE
ONE SHOW SILVER CYBER BOBINSKY REAL VS. OTHER WEB BANNERS
ONE SHOW SILVER PROMO CORALINE DUNKS
ONE SHOW SILVER WK12 PORTFOLIO
ONE SHOW MERIT ONLINE BRANDED ENTERTAINMENT LEVI'S
ONE SHOW MERIT CONSUMER TV LEVI'S
ONE SHOW MERIT INTEGRATED BRANDING PARANORMAN
ONE SHOW MERIT INTEGRATED BRANDING CORALINE
ONE SHOW MERIT INTEGRATED BRANDING DODGE
WEBBYS
WEBBY AWARD WEALTHSIMPLE WEBSITE 2016
WEBBY AWARD WEALTHSIMPLE WEBSITE 2017
WEBBY PEOPLE’S CHOICE AWARD WEALTHSIMPLE 2020
WEBBY PEOPLE’S CHOICE AWARD WEBSITE CORALINE.COM
WEBBY PEOPLE’S CHOICE AWARD WEBSITE PARANORMAN WEBSITE
WEBBY PEOPLE’S VOICE INTERACTIVE ADVERTISING / MEDIA PARANORMAN WEBSITE
WEBBY HONOREE INTEGRATED MOBILE EXPERIENCE PARANORMAN
WEBBY HONOREE BEST NAVIGATION / STRUCTURE PARANORMAN WEBSITE
WEBBY HONOREE BEST VISUAL DESIGN AESTHETIC PARANORMAN
WEBBY HONOREE MOBILE AND EXPERIENCE MARKETING DODGE JOURNEY SEARCH ENGINE
THE FWA
THE FWA SITE OF THE DAY WEALTHSIMPLE
THE FWA SITE OF THE DAY SONY BE MOVED
THE FWA ADOBE CUTTING EDGE AWARD PARANORMAN WEBSITE
THE FWA SITE OF THE DAY STOP MOTION ZOMBIE LAB
THE FWA MOBILE OF THE DAY 2-BIT BUB
THE FWA MOBILE OF THE DAY PARANORMAN WEBSITE
THE FWA SITE OF THE DAY CORALINE WEBSITE
THE FWA SITE OF THE DAY PARANORMAN WEBSITE
THE FWA SITE OF THE DAY DODGE JOURNEY SEARCH ENGINE
D&AD
D&AD TV & CINEMA ADVERTISING LEVI'SD&AD INTEGRATED & EARNED MEDIA LEVI'S
AWWWARDS
AWWWARDS SITE OF THE DAY WEALTHSIMPLE
AWWWARDS SITE OF THE DAY PARANORMAN
AICP
AICP LEVI'S TO WORK AGENCY ART DIRECTION
AICP LEVI'S TO WORK COPYWRITING
AICP NEXT INTEGRATED CAMPAIGN PARANORMAN
AICP NEXT WEBSITE/MICROSITE PARANORMAN
CLIOS
CLIOS SILVER INTEGRATED CAMPAIGN PARANORMAN
CLIOS BRONZE FILM WEALTHSIMPLE EQUAL
STRATEGY
STRATEGY 2017 BRAND OF THE YEAR WEALTHSIMPLE
FAST COMPANY
FAST COMPANY 2019 MOST INNOVATIVE COMPANY IN BRANDING WEALTHSIMPLE
ANDY AWARDS
ANDY AWARDS GOLD SONY BE MOVED HUB
ANDY AWARDS SILVER DIGITAL DESIGN SONY BE MOVED HUB
ANDY AWARDS SILVER ENTERTAINMENT PARANORMAN
ADOBE CUTTING EDGE
ADOBE CUTTING EDGE AWARD PARANORMAN WEBSITE
SHORTY AWARDS
SHORTY AWARDS BEST USE OF SOCIAL MEDIA DODGE JOURNEY SEARCH
PRESS & SPEAKING
NEW YORK TIMES
LEVI’S FEATURES A TOWN TRYING TO RECOVER
WALL STREET JOURNAL
WEALTH MANAGER PUSHES PAY EQUITY IN AD STARRING WNBA’S SKYLAR DIGGINS-SMITH
SPORTS ILLUSTRATED
NEW EYE-OPENING AD HIGHLIGHTS PAY INEQUITY BETWEEN WNBA, NBA
NPR
LEVI'S GIVES STRUGGLING TOWN CINDERELLA TREATMENT
GQ
CAN SELLING SUPREME MAKE YOU A MILLIONAIRE?
AD AGE
WHY CANADIANS CAN’T WATCH MOST AMERICAN SUPER BOWL COMMERCIALS
THIS EPIC SUPER BOWL SPOT ANNOUNCES WEALTHSIMPLE'S U.S. LAUNCH
AD WEEK
EX-W+K EXECS WELCOME FINANCE SITE TO U.S. WITH ANXIOUS SUPER BOWL AD
ERROL MORRIS SHOT 56 SOOTHING ADS FOR WEALTHSIMPLE
SOUTHERN COMFORT WANTS YOU TO TAN YOUR GIANT BELLY (AND YOUR LEMONADE) THIS SUMMER
CELEBS FROM AUBREY PLAZA TO MARK DUPLASS TALK MONEY IN NEW WEALTHSIMPLE ADS
AD OF THE DAY: SONY TRACES ITS LONG, WINDING ROAD OF ART AND ENGINEERING
CNBC
FIRMS ARE TAKING MORE MARKETING FUNCTIONS IN-HOUSE. HERE’S WHY.
FAST COMPANY
CREATIVE DESTINATIONS: BRADDOCK, A STEEL TOWN THAT LEVI’S HELPED REINVENT
HOW WEALTHSIMPLE GOT OSCAR-WINNING DIRECTOR ERROL MORRIS TO TALK ABOUT MONEY PROBLEMS
WEALTHSIMPLE IS AIMING FOR U.S. MILLENNIAL INVESTORS WITH CREATIVITY AND NO BS
THE CELEBRITY HYPE MACHINE COLLIDES WITH CRYPTO HYSTERIA. WHAT COULD POSSIBLY GO WRONG?
INSIDE TURBOTAX’S SUPER BOWL ATTEMPT TO RE-BRAND DOING YOUR TAXES
OUT MAGAZINE
CANADA'S DRAG RACE'S TYNOMI BANKS IN WEALTHSIMPLE SUPER BOWL AD
THE GLOBE AND MAIL
LEVI'S NEW AD CAMPAIGN: SELLING HOPE IN A FORGOTTEN RUST-BELT TOWN
HIP ROBO-ADVISER WEALTHSIMPLE’S AUDACIOUS PLAN TO TAKE ON THE BIG BANKS